Most SEO web marketing writers and site owners do not make enough use of bold and italics in their articles. One of the reasons for this is that some of them have no idea of what kind of SEO impact bold lettering or italics in the body of an article has.
The facts are that search engines place a lot of importance on Italics and bold within the text. It usually means an important reference and is very strong evidence of what the page is about which is one of the main objectives of search engines.
Before the Google search engine came along and revolutionized search, making it so much more efficient, a common practice with many web sites was to guess popular keywords and then stuff their sites with as many of them as possible without caring whether they had the content or not. The whole idea was to get very high traffic and then expose that traffic to their advertisements in the hope that they will catch a significant enough percentage to make money.
The result was that searching for anything online was a very frustrating affair. Google came in with their Page Rank link based system and suddenly you could find exactly what you were looking for in seconds instead of hours. The search engine algorithm considers many other factors. It is all top secret except people often take a close look at sites that rank highly and they notice things. One of the aspects on which a lot of importance is placed is on words and phrases within the main body of the content on a page that is either bold or italics.
This is something important for anybody involved in SEO web marketing articles to consider because it could get you plenty of targeted traffic from search engines for very little effort put in.
A word of caution is in order though. NEVER overuse bold and italics in your SEO articles or use it where it makes no sense. It is very important that you consider your readers first before search engines because at the end of the day, they will influence your SEO. One of the ways that they will do this is by either linking to your article or re-posting your article that they liked from article directories. There is no way they will be in a mood to do this if you piss them off with “SEO tricks” that confuse them and interfere with their enjoyment of your article.
Earlier I discussed the huge impact that regularly producing e-books will have on your SEO articles and traffic. Putting your e-book titles in italics all the time (instead of quotes) and ensuring that your e-book titles contain your important keywords is an excellent way of doing this. For example in my earlier series of articles I produced a small free e-book that grew into a best-selling title; Powerful SEO Article Writing Tips For Dummies And Non-writers. If you are interested you see a free sample at my see a free e-book sample of this important SEO articles book now.
Please take careful note of how I have used both italics and bold in this article for emphasis and at the same time search engine reasons without annoying my readers.
(See more articles on this subject at my SEO web marketing articles blog.)
Link to big-online-story.blogspot.com
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