The experience most people have had trying to market with articles is not good and chances are that you are reading this and you have been bitterly disappointed by articles in the past. Many people rush to using articles for marketing purposes without fully understanding the technique involved and when it inevitably does not work for them, they discard them and never want to hear anything about them again.
Very much like the person who finds diamonds on their land, tries to cut them but being unable to, discards and ignores the hard shiny stones, not realizing that you require special skills and equipment to process raw diamonds. It is exactly the same with articles.
Just think about it for a minute, there are sites on the World Wide Web that receive millions of hits every month. And in many of these sites those visitors have clicked through from a search engine while in search of information. That information is usually in the form of an article. How can you convince me that articles are NOT effective?
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