Not many people understand exactly why marketing articles are so effective that they are right at the top of the list of effective online promotional tools.
Understanding why marketing articles top the list starts with an appreciation of a simple fact. And that is the fact that contrary to what most people think, the Internet is not an improvement on the TV medium but it is in fact the most advanced telephone in the world. When you appreciate this fact, everything falls neatly into place and makes sense and any promotion on the net formulated with this truth in mind usually works like magic.
People hate interruptions on the phone from telemarketers. And this is the reason why folks get very irritated when you advertise to them directly on the World Wide Web. It is also the reason why articles are so such effective top marketing weapons online. It is because they are rarely viewed as ads and people usually get to them through seeking for information through search engines.
It therefore makes perfect sense that articles posted at this improvement-on-the-telephone medium for the purpose of marketing your business, will always work much better than advertising and will constantly top the list for effectiveness.
By choosing to use articles as your top marketing method, you are also cashing in on the way most people use the Internet. For years the telephone has been a valuable instrument for getting information. People looking for information have frequently made a few calls to get the info that they are looking for. Being an improved telephone, the net makes that even easier. You use a search engine or you visit a web site and get all the information you want. You rarely look for information in online advertisements.
So what better way to attract attention to your offering than to provide lots of useful free articles packed with information that your target market may be looking for as your top marketing method?
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