And
yet for a small business site with limited resources paying for a reasonable
amount of content can be a major challenge. No the amazing thing here is that
chances are that you have gone through all this suffering and yet there is
plenty of unique fresh original content staring at you in the face and it is
all free, only that they just can’t see it.
Let
me explain. If you have been running your business for any length of time you
will have received email from prospects making enquires about your offering. If
you have a handful of customers chances are that you have an angry email or two
bitterly complaining about something.
If
you take a closer look you will find that you replied to all these emails.
Lengthy descriptive emails that you wrote in an effort to fully answer the
questions put to you.
Would
you believe that all that beautiful, original fresh content is lying around in
your email account gathering dust while your website or blog hardly has any
content on it?
What
is so difficult cutting and pasting these emails onto a word processor, writing
a brief introduction, doing a little editing? When this is done you will
suddenly realize that what you have is a unique, fresh, brand new article done
and ready to be posted.
If
you have had your site for sometime now chances are that you will have hundreds
of these emails. Guess what? That means hundreds of articles lying around
somewhere in your computer while you suffer desperately looking around
everywhere for content.
It
is important for you to realize that content that you generate in this way is
extremely valuable because it I based on the actual needs of your prospects and
customers. You can be sure that for every single person who took the time to
write in there are hundreds and maybe even thousands of others with the same
query who never got round to shooting you an email.
This
is an excellent technique which will ensure that you never run out of content
for your site. The beauty of it is that you do not even need to do a lot of
thinking coming up with topics for the articles that you want to post on your
site. All that work has already been done for you by your very own customers
and prospects who have written to you with your queries. And you have already
written the most important parts of those articles and so they need very little
time and attention from you and they will be ready to be posted.
-------------------------------------------------------------
